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The xigzag blog

Build it, sell it, get found.

Practical, honest guides on getting a real business online — and ranking once it's there.

GuidesJun 9, 20266 min read

How to choose a domain name — and actually own it

Picking the name is the easy half. The other half is not getting trapped: renewal prices that jump, privacy sold back to you, and registrars that make leaving hard. Here's the checklist.

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GuidesJun 4, 20265 min read

Online booking that never double-books — what actually prevents it

Two customers, one slot, both confirmed — the classic booking failure. What prevents it is a hold at the moment of picking, not a faster refresh. Plus deposits, timezones and calendars.

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SEOJun 2, 20267 min read

How to get your business cited by ChatGPT, Perplexity and Google AI

AI search now answers a large share of questions without a click. Getting cited isn't luck — it's structured data, clear answers and a resolvable business identity. Here's what works in 2026.

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GuidesMay 28, 20266 min read

What an AI website builder actually does (and what to look for in 2026)

Not every 'AI website builder' means the same thing. Here's how a sentence becomes a finished, sellable business — and the questions worth asking before you pick one.

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SEOMay 26, 20266 min read

Building a right-to-left website that doesn't fight you

Arabic, Persian and Hebrew sites break in ways English-first builders never test: flipped layouts, wrong-direction numbers, currency in the wrong place. What 'RTL support' should actually mean.

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CommerceMay 14, 20265 min read

How to open an online store that doesn't take a cut of your sales

Most store builders charge a fee on every transaction on top of the card fee. Here's how to keep 100% of your sales by connecting your own payment account.

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SEOApr 30, 20267 min read

Selling in more than one language — without wrecking your SEO

A multilingual site only ranks if search engines can find the right language version of each page. Here's how hreflang, translated metadata and a clean URL strategy fit together.

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SEOApr 16, 20266 min read

The SEO basics every new website needs — and how to stop doing them by hand

Titles, descriptions, a sitemap, structured data, fast pages, alt text. The unglamorous list that decides whether you get found — and why it should be automatic.

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